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3 Big Data Myths Debunked
In early December, Neolane partnered with Epsilon to host an in-person event titled “Demystifying Big Data: How to Harness Customer Insight to Generate Stellar Marketing Results.” This event helped...
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Digital Marketing: Focus on Data Quality
With marketing technology evolving at a breakneck pace, has data quality fallen by the wayside? The short answer to this question is no. With an abundance of data available through digital marketing...
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Bridging the Gap Between Traditional and Digital Marketing
As the marketing landscape increasingly goes digital, does the traditional marketing mindset need to shift as well? Do traditional campaigns still have their place in the digital era? At Neolane we...
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Getting the Biggest Bang for Your Digital Marketing Buck
More than half (55%) of global marketers expect their digital budgets to expand this year; yet 39% claim they have no intentions of increasing overall marketing budgets. What does this mean? Digital...
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5 Ways to Track Leads More Effectively
Lead generation and lead management are the backbone of the sales process and remain vital to the overall marketing process as well. Effective lead management can allow your organization to optimize...
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11 Useful Digital Marketing Statistics
A number of recent studies have uncovered some interesting statistics within the realm of digital marketing. These findings range from marketer and customer successes to struggles and failures about...
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15 Twitter Profiles Every Digital Marketer Should Follow
Social media profiles pose many opportunities for digital marketers to increase lead generation and drive conversions; the trick is figure out how to harness those opportunities. Along with leads and...
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